Fort Lauderdale – October 24, 2023 – Mod Op, a portfolio company of Alterna Equity Partners (“AEP”), recently announced the acquisition of Crenshaw Communications, a leading public relations firm headquartered in New York City. The acquisition of Crenshaw Communications marks the close of Mod Op’s fourth acquisition this year. Mod Op previously announced the acquisition of Toronto-based full-service creative agency Context Creative in January, the acquisition of CreativeDepartmint in May and the acquisition of dPrism earlier this month.
The acquisition of Crenshaw Communications represents a milestone for Mod Op, as it marks the company's first strategic move into public relations. With its expertise in serving high-growth technology businesses as well as select lifestyle brands, Crenshaw Communications brings a wealth of experience in strategic PR and media relations to the Mod Op portfolio. The combination of Mod Op's digital marketing prowess and Crenshaw's depth of PR expertise will enable Mod Op to offer clients a curated suite of services tailored to meet the challenges of today's business landscape. Clients include Yahoo, Crunchbase, National Cybersecurity Alliance (NCA), DoubleVerify, Ericsson, and more. As part of the transaction, Crenshaw founder Dorothy Crenshaw will join the Mod Op team as Chief Public Relations Officer.
The acquisition of Context Creative was its first international acquisition and now Mod Op’s second international office alongside its office in Panama. Context Creative’s office in downtown Toronto is now Mod Op’s Canadian headquarters, and as part of the transition, Lionel Gadoury, Founder and Principal, Director of Strategy and Creative Services, and Cate Jevons, Principal, Director of Client Services, joined the Mod Op team as Executive Vice President of Strategy & Creative and Executive Vice President of Client Experience, respectively.
For more than two decades, Context Creative has worked collaboratively with clients to solve branding and communications challenges across sectors most critical to society and the economy, including energy, healthcare, manufacturing, transportation, education and financial. Beyond award-winning creative, the agency specializes in formulating results-driven strategies and applying design thinking to deliver highly effective B2B and B2C communications across all media channels and in multiple languages.
dPrism is a New York-based digital transformation firm that helps clients harness the power of data and technology to enable greater revenue growth, more effective operations, and better customer experiences. With the acquisition, Mod Op expands its fast-growing data and technology capabilities for brands, including in artificial intelligence, and dPrism’s services are offered under the newly launched Mod Op Strategic Consulting division. As part of the transaction, Len Gilbert, Co-President & Chief Revenue Officer, joined the Mod Op team as Executive Vice President of Strategic Consulting, and Jonathan Murray, Co-President, CTO & Head of Strategy, assumed the role of Mod Op’s Chief Strategy Officer.
With decades of operational experience at the intersection of business, technology, and data, dPrism enables companies to develop comprehensive and forward-thinking digital strategies, while ensuring they have the right infrastructure – people, processes, and technology – to execute these strategies successfully. With a focus on providing actionable insights to its clients, dPrism turns growth strategy into execution and profitable results. The company’s expertise ranges from innovation to market analysis, from outside-in needs assessment to product strategy, and from execution planning all the way to delivery. Clients include Merck, ALM, Kaseya, Wolters Kluwer, Kroll, and more.
Mod Op is based in Miami, and has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Panama City, Panama, Cleveland and Toronto, Canada. The agency delivers creative and strategic solutions for leading brands like Nestlé, John Deere, ExxonMobil, Baha Mar, and more.
About Mod Op
Mod Op is a leading insights-driven marketing agency that merges artificial intelligence, data science and human creativity to deliver efficient, effective, and sustainable growth for our clients. Mod Op services for both B2C and B2B markets include strategy and execution for creative, communications, technology, and digital media, as well as other digital marketing services. To learn more, please visit www.modop.com.
About Alterna Equity Partners
Alterna Equity Partners is a private equity firm based in South Florida focused on making control and non-control investments in lower middle market U.S. companies. We seek stable, established companies and back strong management teams and operating partners that are poised for growth. Our differentiated strategy is centered on the long-standing focus on founder- or family-owned mid-size businesses and a deep understanding and appreciation of the unique challenges and opportunities such businesses present. To learn more, please visit www.alternaequitypartners.com.
For Information, Contact